RYNYM

Forget Brainstorming

toldorknown:

Brainstorming in a group became popular in 1953 with the publication of a business book, Applied Imagination. But it’s been proven not to work since 1958, when Yale researchers found that the technique actually reduced a team’s creative output: the same number of people generate more and better ideas separately than together.

None of us are as dumb as all of us.

(via @fritinancy)