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The GoldenPalace.com Monkey

nostrich:

In 2004, Robert Wallace discovered a new species of monkey in Madidi National Park. Rather than naming it after himself, he auctioned off the naming rights to raise money for FUNDESNAP, the organisation maintaining the park. A noble gesture indeed. The winning bid was US$ 650,000.

The monkey is now called the GoldenPalace.com Monkey.

Good job, world.